Strategic Planning

The difference between a customer and an advocate is that the former buys from you and the latter sells for you. Building customer loyalty is a simple process. Yet most companies ignore the tool needed to convert customers to advocates. That tool is strategic planning – an analysis of how to use marketing to achieve your business goals. Here are the steps in the process:

Define how marketing can help you meet your business goal
Target the consumer that will become the advocate
Analyze competitive advantages
Develop your brand story
Integrate the best communication channels
Orchestrate your marketing campaign